職務說明 / Key Responsibilities

The ideal candidate for this position will be responsible for representing the company's brand as effectively as possible. This will include accelerating sales through successful marketing campaigns and developing a strategy to execute all external communications. The outcome of these goals will lead to greater demand for the company's products and services.

Job Responsibility
- Responsible for all B2C Digital Multi-media market communications to enhance CyberLink's Brands and accelerate overall Subscription business growth.
- Develop marketing communication plan including digital, social, content, event, and PR.
- Develop and execute a calendar for events, contests, and sponsorships to maximize the reach to TA while strengthening Brand awareness.
- Create innovative content to educate and engage with Consumers on products/features to drive action/engagement/retention via various marketing channels.
- Analytical thinking with the ability to translate user data into actions to achieve marketing goals.

需求條件 / Key Requirements

Requirement
- Over 8 years of working experience with at least 5 years in ICT, including 3 years in regional or global marketing communication or PR roles
- Rich experience in the consumer electronics or software industry
- Proven record for end-user engagement events and digital marketing
- Strong presentation and analytic skills are essential, balanced with a creative mind and innovation capabilities
- Strong business acumen with self-motivation and a results-oriented mindset.